Moji Olaiya, a Nollywood actress, on Monday called on stakeholders in the entertainment sector to support the Federal Government’s Transformation Agenda.
Olaiya said in Lagos that every Nigerian should be an entertainment ambassador.
She said Nigerians should create opportunities through attitudes geared towards the promotion of African music and culture.
"The entertainment practitioners have to encourage tourists to visit Africa because earnings, revenues and resources are meagre and highly competitive. It is only when you attract them through quality songs and services that tourists and visitors will patronise Africa and increase our revenue earnings. So, it is high time the entertainers encouraged visitors and tourists to patronise the industry by producing quality songs and rendering good services required by foreigners,’’ Olaiya said.
She said that the development of the entertainment industry was the collective responsibility of all.
Olaiya called on Nigerians in general to also join forces in making the entertainment transformation agenda of the Federal Government a reality.
She urged entertainment practitioners to partner with the Association of Theatre Arts Practitioners (ANTP), to re-invent and reposition the industry for sustainable national economic growth.
Olaiya said that the entertainment industry would develop, if the Federal Government pays adequate attention to the sector.
"The industry will fetch the government huge revenue, if well funded, adequate funding will make the Nollywood industry compete with its foreign counterparts on a near equal footing," she added.
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